Monday, June 09, 2014

Coca Cola's Second Lives

Brilliant in its simplicity...  Why has this not been done before?  (Or has it).  The bottle tops are currently being given away in Vietnam, then to be rolled out to the rest of Asia.

I also love how it uses the 'workarounds' idea of making do and mending, because people have been doing this with empty plastic bottles for years.  (I use one as a cocktail shaker, because I was thinking of buying one, and then realised that I had lots of perfectly usable plastic bottles lying around).

It also reminds me of this nice stunt from Coke from a couple of years ago - turn a magazine ad into a loudspeaker

Full story here

Update - Coca Cola is also a partner in a new 3D printer that will use old plastic bottles as one of its raw materials in making new products

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