Wednesday, June 04, 2014
Tate's outdoor ad uses live data to show different works of art
Love this: Our sister agency Posterscope is one of the creators of this campaign for Tate Britain, that uses a variety of live data sources, including weather, traffic flow, and flight arrivals to show different works of art on a large digital billboard on the A4 Hammersmith Flyover. For example it might show Turner’s ‘The Storm’ during bad weather. It also changes language, depending on recent flight arrivals.
It's a more sophisticated version of this one for BA that I highlighted a few weeks ago.
I'm sure these are only going to get more complex and creative!
Full story here