Brands using Hyperlapse

Hyperlapse is Instagram's new video app, that steadies your images, making it possible to make professional-looking films in motion from an iPhone (iOS only at the moment)

Here is Instagram's video explaining it


Stabilization for Hyperlapse from Instagram from Instagram on Vimeo.

It's had great reviews - 'It's like a $15,000 video set-up in your hand' - and brands are starting to use it:

Mercedes USA



Footlocker



Burton Snowboards



AriZona Iced Tea



Jimmy Fallon Tonight



Esurance



Budweiser



The Science Museum



Dr Pepper



Oreo



Disneyland



Any more..?

Mountain Dew's Bottle Tops for Skaters

Very smart - bottle top doubles as a tool for tightening the wheel nuts on skateboards.


Dew Bottle Tool from Alejandro Gomez on Vimeo.

See also - Coca Cola's 'second lives' bottle tops

More here

Fanta's Vine Comedy with College Humor

Many brands have commissioned Vine stars to create videos for them, but Fanta has taken this one step further with a 6 minute show on College Humor called Fanta For The Funny, which consists of lots of these one after an other, to make a sort of '100 Best Vines' show.  It's not heavily branded, but the 'Fanta orange' colour features a lot.

Have a look at the full thing below - or see some of the individual pieces on the creators' own channels, for example here, here and here.

I suspect that this looks like a total mess to anyone over the age of about 22 - it does to me - but let's give it time and see if the audience takes to it.

CollegeHumor's Favorite Funny Videos

More info here

Audi's Barely Legal Pawn - Hijacking the Emmys

An amazing ad (or piece of branded content, if you want...) with stars from Breaking Bad and Veep, cunningly released just a week before The 66th Emmy Primetime Awards, which take place on Monday 25th August.  It's not hijacking per se, as Audi is the official sponsor of the event, but it's a very good move, and the ad has actually been placed on the Emmy YouTube channel.



Don't forget that Audi also did this film with two 'Spocks' last year

Amazon's Local Register

A competitor to Square, iZettle and more, but with the reassurance that Amazon's size brings.



I wonder why it took them so long

(US only at the moment)

Full story here

Push For Pizza - 'Yo for Pizza'

Push for Pizza is one example (I expect there are many) of the influence of Yo.

Yo is an app that only lets you do one thing - send a message that says 'Yo' to a friend.  Nothing else.  As such, the interface is extremely basic and easy to use (but all you can do is send a message that says 'Yo').

Push for Pizza lets you order a pizza to be sent to you.  It's not quite as simple as Yo, in that you need to set up card payment details, address, and so on, and also you get two options (Plain or Pepperoni), but essentially, you press a button for pizza.

More details here

Yes, it's been done before, with a simple fridge magnet in Dubai:



What I think is interesting though, is this follows the trend of simplification and single purpose apps.  If you look at other pizza apps - Domino's etc - they can get quite heavy with different options, 'create your own pizza' and more.  I'm not completely sure that this is a problem that needs fixing urgently, or that people can't get around, but I suspect we'll see lots of apps going through a simplification process.

Update - See also The Pizza Button

Chipotle's #BurritoWatch Mystery Site of The Day Promo

Chipotle has a promotion happing in the UK where they will give away 2,000 burritos a day for the next 7 days.

Each day they will release a mystery website and the first 2,000 to get there will get a voucher (presumably in exchange for an email address).

Today's first site is given above.  You can slow down YouTube by using the 'cog' icon on the lower bar - but even so it's pretty hard!

Full details of the promo here

Day 2 - an Instagram video



Day 3



Day 4



Day 5



& then...

Dear #BurritoWatch hunters. You're looking for this sign in Wimbledon today to find the URL. Good luck! -James pic.twitter.com/g2ODXeV2oU
— Chipotle UK (@ChipotleUK) August 9, 2014

Day 6



Day 7