Wednesday, August 27, 2014

Brands using Hyperlapse

Hyperlapse is Instagram's new video app, that steadies your images, making it possible to make professional-looking films in motion from an iPhone (iOS only at the moment)

Here is Instagram's video explaining it

Stabilization for Hyperlapse from Instagram from Instagram on Vimeo.

It's had great reviews - 'It's like a $15,000 video set-up in your hand' - and brands are starting to use it:

Mercedes USA


Burton Snowboards

AriZona Iced Tea

Jimmy Fallon Tonight



The Science Museum

Dr Pepper



Any more..?

1 comment:

Matt Huntingford said...

A fantastic app, but most of these are really poor. At least Oreo's made an effort to create something bespoke rather than just filming something dull (eg Disney's teacups).

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