See my latest presentation below, looking at key stats and stories in digital media from the last 3 months
Wednesday, July 17, 2013
Tuesday, July 16, 2013
Barbour's 100 Days of Summer
100 Days of Summer is a series of posts on the Barbour tumblr, just over half way through, under different themes, like:
#BarbourPocket
#ShouldHaveWornaBarbour
#DaysoutwithDog
#WeirdandWonderful
#Barbour AlFresco
It's a good content strategy, and in many cases people are encouraged to upload their own to add to the content being added by the team.
Video poster for The Wolverine
Don't think I've seen one as good as this before
At Shepherd's Bush overground station
At Shepherd's Bush overground station
Honda uses Rebecca Black in 'response' Vines
There seems to be a trend for brands hijacking conversations... See this recent post, but also what Honda are currently doing in the US, stepping into conversations with some bizarre Vines.
This one features Rebecca 'Friday' Black
More at AdWeek
This one features Rebecca 'Friday' Black
Hey @nickminers, we don't have those at the Honda Summer Clearance Event. But we have @MsRebeccaBlack! http://t.co/SYKywDClZ5 #wantnewcarBut this one is a reply to someone who only has 4 followers.
— Honda (@Honda) July 15, 2013
Hey @bwidow752006, head to the Honda Summer Clearance Event & stop wondering: http://t.co/Tw83GrkWpX #WantNewCarGood idea, but I think they should do more work on deciding who to engage with.
— Honda (@Honda) July 15, 2013
More at AdWeek
Monday, July 15, 2013
Local Deliveries
I've seen lots of things recently about local deliveries.
For example:
Kate Spade's twist on the Korean QR codes in New York - order something, then a messenger will bring it to you within 1 hour (certain areas only, payment on delivery)
Yelp becoming a merchant for food delivery
Ebay is offering same day delivery, and Amazon is thinking about it, apparently
51Buy is thinking about 2 hour delivery
You can argue that eCommerce has benefited people in rural areas more than urban areas so far. It's made more of a difference to people living no where near to a bookshop than people who live and work in cities.
There are places in cities where hundreds of thousands people work within a square mile. When I was a student I had a job working in the postroom at Addenbrookes Hospital in Cambridge, and I spent all day walking around different wards and departments delivering stuff to people. I'm sure there must be a way to do that commercially.
We had a quick brainstorm for things office workers might want delivered (besides food) to their desks within a couple of hours. Things like...
Headphones & other small electronics items, even phones
Shoes
Cosmetics and toiletries
Items of clothing (someone like Asos could partner with someone like Match.com for emergency new clothes)
Things like books, music and tickets are now downloadable, but lots of other things aren't and I'm sure will soon be delivered.
(Update - it's been pointed out that Oasis already offer 90 minute local delivery in certain parts of the UK trrough Shutl)
For example:
Kate Spade's twist on the Korean QR codes in New York - order something, then a messenger will bring it to you within 1 hour (certain areas only, payment on delivery)
Yelp becoming a merchant for food delivery
Ebay is offering same day delivery, and Amazon is thinking about it, apparently
51Buy is thinking about 2 hour delivery
You can argue that eCommerce has benefited people in rural areas more than urban areas so far. It's made more of a difference to people living no where near to a bookshop than people who live and work in cities.
There are places in cities where hundreds of thousands people work within a square mile. When I was a student I had a job working in the postroom at Addenbrookes Hospital in Cambridge, and I spent all day walking around different wards and departments delivering stuff to people. I'm sure there must be a way to do that commercially.
We had a quick brainstorm for things office workers might want delivered (besides food) to their desks within a couple of hours. Things like...
Headphones & other small electronics items, even phones
Shoes
Cosmetics and toiletries
Items of clothing (someone like Asos could partner with someone like Match.com for emergency new clothes)
Things like books, music and tickets are now downloadable, but lots of other things aren't and I'm sure will soon be delivered.
(Update - it's been pointed out that Oasis already offer 90 minute local delivery in certain parts of the UK trrough Shutl)
Selling on Instagram
According to Kottke, Instagram is being used as a sales site in Kuwait. Just take a photo of anything, and upload it, with a price or phone number added either in the pic or in the caption, and people can get in touch and try to buy it.
A couple of examples - Sheeps_Sell
& MangaBox
& it's happening elsewhere, for example MaxeeBags in the Philippines
& Joy N Faith, which I think is in Singapore
I love it when something takes on a life of it's own, and almost starts to be a whole new internet. YouTube did this, Twitter did this, and now I think Instagram has done it too.
A couple of examples - Sheeps_Sell
& MangaBox
& it's happening elsewhere, for example MaxeeBags in the Philippines
& Joy N Faith, which I think is in Singapore
I love it when something takes on a life of it's own, and almost starts to be a whole new internet. YouTube did this, Twitter did this, and now I think Instagram has done it too.
Thursday, July 11, 2013
Brands playing around on Twitter
I love this example of brands playing around on Twitter.
It starts with Innocent posting this picture of a dog
It starts with Innocent posting this picture of a dog
(No) dogs allowed pic.twitter.com/i8c4GDRcogO2 then tweets a reply, incorporating their promoted hashtag for the day
— innocent drinks (@innocentdrinks) July 10, 2013
@innocentdrinks This is actually a cat dressed up as a dog showing everyone how to #bemoredog ;)Innocent replies
— O2 in the UK (@O2) July 10, 2013
@O2 is this a fox? Is this a dog? Is this a fox trying to #bemoredog? pic.twitter.com/s9BlxAjDdm& Tango also gets involved
— innocent drinks (@innocentdrinks) July 10, 2013
@innocentdrinks @O2 Here is a dog dressed as a dinosaur. YOU'RE WELCOME. pic.twitter.com/obq8tp4Ta6To which O2 said...
— Tango (@DrinkTango) July 10, 2013
@DrinkTango Thank you! Do you have one of a dinosaur dressed as a dog?& Tango replied...
— O2 in the UK (@O2) July 10, 2013
@O2 No, but here is a horse dressed as a stegosaurus #bemoredinosaur pic.twitter.com/8I6Vv5Khdo& so Innocent said...
— Tango (@DrinkTango) July 10, 2013
@DrinkTango @O2 we see your one dog dressed as a dinosaur and raise you Jurassic Pug pic.twitter.com/ZoSEOAWBaT& then Betfair got involved...
— innocent drinks (@innocentdrinks) July 10, 2013
@innocentdrinks @DrinkTango @O2 thank you, and good night. pic.twitter.com/SSwv3jnTrL[Enough! This went on for quite a long time...]
— Betfair (@Betfair) July 10, 2013
Wednesday, July 10, 2013
Lionel Messi on WeChat
Interesting choice of brand spokesman...
According to AdAge:
"The campaign targets 15 markets, including Argentina and Spain where Mr. Messi is a superstar. The others are: Brazil, Hong Kong, India, Indonesia, Italy, Malaysia, Mexico, Nigeria, the Philippines, Singapore, South Africa, Thailand and Turkey."
According to AdAge:
"The campaign targets 15 markets, including Argentina and Spain where Mr. Messi is a superstar. The others are: Brazil, Hong Kong, India, Indonesia, Italy, Malaysia, Mexico, Nigeria, the Philippines, Singapore, South Africa, Thailand and Turkey."
Monday, July 08, 2013
adidas' #hitthewinner Real Time Marketing at Wimbledon
adidas, one of the clients at my agency, has had a big success at Wimbledon with its innovative #hitthewinner Twitter game.
Before each game followers were encouraged to guess where Andy Murray would hit the winning balls, on 9 zones of this opponent's side of the court - e.g. tweeting #hitthewinner7
All the people who tweeted the winning zones were entered into a draw to win prizes.
Now that Wimbledon is over (& Murray crowned men's champion) adidas has been named the brand most discussed during the tournament:
"Over the last week there been obvious peaks in mentions as they ran the competition during matches and celebrated with images of the great man. At the peak they received over 3k mentions and 54k mentions over the last week for @adidasUK, even more for the adidas brand as a whole (147k)"
A really innovative campaign!
Update - the Twitter blog has some more stats on the campaign:
"The #AllinforMurray hashtag was mentioned some 20,400 times while #Hitthewinner, Adidas’ real-time game, was mentioned a further 8,500 times and produced strong engagement rates. For the Champions League final in May, Adidas promoted #Allforthis and managed 14,300 mentions.
Both of Adidas’ Wimbledon hashtags were retweeted by Murray, giving the brand major exposure and ensuring that a number of its Tweets were heavily shared. Murray also mentioned the hashtags in his own Tweets, with several being shared thousands of times.
[...]
The combined organic and paid for activity helped @AdidasUK to gain about 35,000 new followers and emerge as the number one brand people were mentioning on Twitter during the Wimbledon final.
Over the entire course of the two week Wimbledon tournament, #Hitthewinner attracted 20,700 mentions as fans flocked to win merchandise by guessing where on a grid where Murray would land a winning shot.
However, it was #AllinforMurray, which was a continuation of its overarching brand #allin hashtag, that was the star performer. It amassed a total of 31,500 mentions during Wimbledon."
Before each game followers were encouraged to guess where Andy Murray would hit the winning balls, on 9 zones of this opponent's side of the court - e.g. tweeting #hitthewinner7
All the people who tweeted the winning zones were entered into a draw to win prizes.
Now that Wimbledon is over (& Murray crowned men's champion) adidas has been named the brand most discussed during the tournament:
"Over the last week there been obvious peaks in mentions as they ran the competition during matches and celebrated with images of the great man. At the peak they received over 3k mentions and 54k mentions over the last week for @adidasUK, even more for the adidas brand as a whole (147k)"
A really innovative campaign!
Update - the Twitter blog has some more stats on the campaign:
"The #AllinforMurray hashtag was mentioned some 20,400 times while #Hitthewinner, Adidas’ real-time game, was mentioned a further 8,500 times and produced strong engagement rates. For the Champions League final in May, Adidas promoted #Allforthis and managed 14,300 mentions.
Both of Adidas’ Wimbledon hashtags were retweeted by Murray, giving the brand major exposure and ensuring that a number of its Tweets were heavily shared. Murray also mentioned the hashtags in his own Tweets, with several being shared thousands of times.
[...]
The combined organic and paid for activity helped @AdidasUK to gain about 35,000 new followers and emerge as the number one brand people were mentioning on Twitter during the Wimbledon final.
Over the entire course of the two week Wimbledon tournament, #Hitthewinner attracted 20,700 mentions as fans flocked to win merchandise by guessing where on a grid where Murray would land a winning shot.
However, it was #AllinforMurray, which was a continuation of its overarching brand #allin hashtag, that was the star performer. It amassed a total of 31,500 mentions during Wimbledon."
Friday, July 05, 2013
Dove - Camera Shy
I know what Jezabel are saying with their criticisms:
""Why are women so camera shy?" I dunno, maybe because we don't want to look pleasingly pretty just because you want us to? Because we're constantly asked to smile on command, even at work and by complete strangers on the street, and called "bitch" if we're not in the mood? Because we don't feel like performing right this second? Do you really have to ask?"
I still love it though.
""Why are women so camera shy?" I dunno, maybe because we don't want to look pleasingly pretty just because you want us to? Because we're constantly asked to smile on command, even at work and by complete strangers on the street, and called "bitch" if we're not in the mood? Because we don't feel like performing right this second? Do you really have to ask?"
I still love it though.
Wednesday, July 03, 2013
Brand sponsored content on YouTube - Clearasil on AwesomenessTV
This is a good example of how brands are integrating into the new YouTube channels.
AwesomenessTV, which was recently bought by Dreamworks for $33m, is running a series called #Ultrafast Clearasil Zombie Adventure Of Epic Proportions, in which people get turned into Zombies (with bad skin)
See the first episode above - you can choose how it ends!
AwesomenessTV, which was recently bought by Dreamworks for $33m, is running a series called #Ultrafast Clearasil Zombie Adventure Of Epic Proportions, in which people get turned into Zombies (with bad skin)
See the first episode above - you can choose how it ends!
Monday, July 01, 2013
Be careful what you share online
A good ad for a Belgian bank
(I always wonder whether Derren Brown researches any audience members before his shows. Comedian Adam Hills searches for Tweets from people saying that they are going to his gigs, then reads them out at the gig...)
Update - here's another film in the same campaign
(I always wonder whether Derren Brown researches any audience members before his shows. Comedian Adam Hills searches for Tweets from people saying that they are going to his gigs, then reads them out at the gig...)
Update - here's another film in the same campaign
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