Wednesday, July 03, 2013

Brand sponsored content on YouTube - Clearasil on AwesomenessTV

This is a good example of how brands are integrating into the new YouTube channels.

AwesomenessTV, which was recently bought by Dreamworks for $33m, is running a series called #Ultrafast Clearasil Zombie Adventure Of Epic Proportions, in which people get turned into Zombies (with bad skin)

See the first episode above - you can choose how it ends!

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