Friday, April 08, 2005

adidas 35s Treasure Hunt

All traces to this event, held on 1st April, have now been removed from the adidas site, but there is still a summary of it here.

5 cites (London, Berlin, New York, LA, Hong Kong), with 50 golden ticket given away in total to people following clues, taking photos, and redeeming them at the adidas originals shop by answering a 35s-related question.

One nice touch was that the maps had no street names on them - you had to recognise the grid pattern.

Excelleint work - very guerilla!

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