Monday, April 04, 2005

Search For Doctor Who

The BBC is supporting the new series of Doctor Who with some agressive keyword marketing.

For example, if you search on Google for the co-star Billie Piper you find a paid link to the official BBC Doctor Who site

The BBC has also built a spoof site to support the show, which was featured on screen in the first episode -

Searches on Doctor Who, Rose Tyler (Billie's character's name), Tardis, and Dalek show paid listings for the site.

However they are now being challenged by a commercial site, which takes it's name from the fictional owner of the whoisdoctorwho site, and is selling merchandise. The words that he's buying include Christopher Eccleston, and Doctor Who (again).

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