A new campaign for Yell (local directory) in the UK changes the creative according to the weather.
More at Adverblog
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Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing. Compiled by Dan Calladine, Aegis Media - dan.calladine@aemedia.com All views expressed are my own. This blog currently receives about 150 unique visitors per day, according to Google Analytics. Follow me on twitter - I'm @dancall
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