Monday, September 28, 2009
Spark Something - Space Hoppers for Sony Ericsson
Hopper Invasion is a new campaign for Sony Ericsson, letting people create and personalise their own online space hopper.
Facebook here, video here.
It reminds me a bit of last year's Orange Balloon Race, except doesn't really seem to be any point to it beyond creating the space hopper. You can save it as a screen saver, but so what..?
I saw this advertised on the tube this morning. The ad said 'search for Spark Something' - but they don't seem to be buying this as a search term, and they're not the top result for that phrase in Google. Hmmm.
Update - they are buying the term 'Spark Somthing' in Google now...
Update - 29th October - here's a clip of the online flashmob that happened with some of the hoppers earlier this week
Update - 6th November - live event in Berlin with 4,000 real hoppers