Tuesday, July 11, 2006

The Best Targeted Ad in The World?

This massive pop up appeared on the homepage of Virgilio.it yesterday (8.8m monthly unique visitors, according to ComScore MediaMetrix).

An animated flash ad, it said 'Azzurren - Campione del Mondo' paid for by Volkswagen.

I'm pretty sure that this is one pop up that none of the visitors would have complained about.

& did you know that VW was the official car of the Italian team? No, neither did I - but I do now!

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