FarFar, a Swedish new media agency, won a Gold Cyber Lion at this year's Cannes Advertising Festival, for this campaign for the Swedish Tourist Office.
And then one of them thought it would be a good laugh to bury it in the sand. But like squirrels with their nuts, Tom Eriksen was unable to find it when he went back for it. It's still buried on the vast expanse of the beach of the Palm Beach Casino in Cannes.
Now he's offering $1,000 to get it back. Read the full sorry tale, and see the film they've made about it here. Even though this might sound like it, this is not a scam - it's genuinely lost and they want it back!
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