ASCII search ads for Sixt

This is genius, and I'd love to know if anyone has ever tried this before.

The phrase for Car Rental in Germany is Mietwagen, and this yields many, many paid search results, all looking pretty similar.

So Jung vin Matt, agency for Sixt, created some search ads in ASCII code - leading to far higher standout.

See full info here


Thanks to my colleague Peter Horvath at Kirowski for telling me about this!