Friday, June 06, 2008

YouTube Annotations

This is going to change how people use YouTube.

YouTube annotations allow users to add text and links to their videos.

For example in this interactive shell game (I tried embedding, but it doesn't work on embedded videos for some reason)

Think about the possibilities - film trailers can now let you choose endings, ads can contain links to the brand page, and all of a sudden YouTube is a response medium, as well as a branding medium. Brilliant.

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