Tuesday, February 24, 2009

Sony Bravia Zoetrope ad

A great new ad - for Sony Bravia appeared online today. It shows a specially constructed Zoetrope in Vaneria in Northern Italy, in which still pictures of the footballer Kaka animate when the zoetrope starts to turn. The music is by Kasabian.

I wonder if the inspiration for this came from this demo of Jim LeFevre's Phonographantasmascope from the Interesting2008 day in London in June 2008? No complaints if it was; as soon as I saw the Sony ad I was instantly reminded of it:

(I'm also loving how YouTube let you set the size of the video when you embed it)

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