This 'Fast Lane' campaign is an extension on last year's Volkswagen Fun Theory idea (Piano Stairs etc), but this time it's all about speed.
It's pretty good, and puts VW in a 'Carlsberg' position - instead of 'Carlsberg don't do X, but it they did...' you get 'Here's X, and Volkswagen have just added a fun twist to it...'
Other films - Lift, and Slide
Saturday, July 10, 2010
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