Sunday, January 30, 2011

Angry Birds Rio

In a brilliant move, Fox have teamed up with Rovio to create a new version of the smash hit mobile game Angry Birds, to promote their new animated film Rio.

The new version of Angry Birds comes out in March, the film in April.  This is an excellent way of driving both the awareness of the film, and its coolness with the audience.

More at the Rovio blog

Excellent work!

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