Film director Kevin Smith yesterday showed his new film Red State at the Sundance film festival, and then announced that he was going to distribute and market the film himself.
In his speech he said that the film had cost approximately $4m to make, and instead of spending something like $20m to advertise it, he'd take it on a preview tour to cover this cost, before releasing it nationally in America in October.
Initial dates announced:
March 5th – Radio City Music Hall
March 6th – Wilbur Theater in Boston
March 8th – Harris Theater in Chicago
March 9th – State Theater in Minneapolis
March 10th – Michigan Theater in Ann Arbor
March 11th – Indianapolis, IN
March 12th - Midland Theater, Kansas City
March 14th – Springfield, OH
March 22nd – Paramount Theater, Denver
March 26th - McCalister theater, New Orleans
March 28th – Paramount Theater, Austin
March 29th – Cobb Energy Center, Atlanta
April 4th – McCaw Hall in Seattle