Tuesday, January 18, 2011

Your Mom Hates This

This is a very clever campaign for the game Dead Space 2.

They've got a film of 'moms' at a focus group screening, they've encouraged people to upload videos of their own mothers, a promoted trend on twitter, and they've got the url YourMomHatesThis.com.

Not sophisticated, but probably quite effective!

No comments:

Related Posts with Thumbnails