The Kaiser Chiefs have recorded 20 tracks for their new album, The Future is Medieval. Fans can create their own album by selecting 10 tracks, designing a cover, and then downloading for £7.50. Then they can sell it to other fans, making £1 profit on every copy sold. Apparently the idea came from lead singer Ricky Wilson, and his friend, copywriter Oli Beale.
The screen grabs show the different steps in the process:
See some of the albums already on sale here
I don't know how many fans will actually do this, but it's really, really smart.
Via Rubbishcorp
More info in the FT here
Update - here's the case study - a lot about exposure & likes, nothing about how many albums were made or sold...
Update - the Kaiser Chiefs now think it backfired a bit:
"But seemingly only hardline fans (of which the band has less these days) were really interested, and the promotion overshadowed the proper release of the album a few weeks later. So much so, the band wish their label had waited until now to release the record containing their preferred ten tracks, when they could possibly have enjoyed some more coverage.
The band admitted to the Daily Star that the digital promotion had overshadowed the subsequent release of the album proper, so that many people didn’t know the actual record was available. Frontman Ricky Wilson continued: “Our record label wanted to release the CD in time for festival season so that everyone knew the new songs. I can see that logic, but I’d have waited to release the CD until now, once everyone got their heads around the digital release”."
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