Interestingly Twitter has been the focus of the marketing this week.
Yesterday they bought the trending topic #Super8Secret to promote some special free advanced screenings.
The url linked through to this site:
There were only a few screenings, and the places were snapped up very quickly.
Then the official account started tweeting this message:
The url directed people to this site to buy tickets to screenings in over 300 cinemas across the US.
It's a pretty good way of creating a buzz. Oh - and it shows the role Twitter is playing now. 4 years ago this would have been done through MySpace...