Monday, December 05, 2011

eBay - Donate Christmas gifts from your smartphone

This is a really good initiative from eBay in the US.  They have set up shop windows in New York and San Francisco, showcasing a number of toys.  QR codes next to the toys let people buy them, not for themselves, but to give to charity.

As we saw last year & this, mobile can be a real driver for donations.  If you make it easy & convenient for people to donate, people are more likely to do it.

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