Converse Create

Converse Create is an interesting take on FCommerce (Facebook Commerce).  Instead of just being able to buy Converse shoes on Facebook, you can design your own, and then sell them to others.

It's reminiscent of the Kaiser Chiefs stunt from earlier in the year, although likely to attract more participation because people are probably more passionate about sneakers than Kaisers!

But it also reminded me of something else:  In 2008 Keds did the same thing, but without Facebook.  They let fans create and sell their own shoes through Zazzle.  I don't know how well it worked for Keds, but the ubiquity of Facebook, and the tools they offer, make this much more likely to be a success on Facebook, I think.