Monday, December 19, 2011

Lands' End Canvas promotion on Pinterest

Pinterest has been around for a bit over a year, and I think this is the first marketing campaign to use it.

Pinterest is a visual bookmarking site.  You can save images on different 'boards' and see other people's saved images for inspiration.  I think it's been one of the hits of the year; some of the users have thousands of  items 'pinned', and I've come across lots of non-geeky people who use it.

Lands' End Canvas are using Pinterest to spread the word about their collection and their presence on the site.

For the next few days they're encouraging people to pin some of the Lands' End images to their own Lands' End boards, in a competition they're calling Pin It to Win It.  The owners of the most creative boards will win a prize.  (What's in it for Lands' End is that pictures and links to their clothes are shared, and will be seen by many of the people who subscribe to the entrants' pages)

See the full ts & cs here.

Here are a couple of examples of boards people have made to enter the competition - The Budget Babe's board, and Susan Henry's board.

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