Tomorrow in the US Amazon is offering 5% off on up to 3 items when people scan in store with their apps. Items will include electronics, sportswear, music, DVDs and toys. I think the stores must be furious. (Best Buy has even been reported as removing bar codes from some items to stop in-store scanning)
Discussion (& hat tip) on Metafilter
Update - some coverage of the stores' reactions here
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