It was announced this morning with this Tweet:
World's first Tweet Shop opens today to launch new Cracker Crisps. 13 Meard Street London. 1 tweet= free box #tweetshop twitter.com/KelloggsUK/sta…In the name of research I went down at lunchtime to get some - here's the outside of the shop:
— Kellogg's UK(@KelloggsUK) September 25, 2012
& a packet of the Special K Cracker Crisps
& the Tweet I sent to get my free packet.
At the new @kelloggsuk #TweetShop in Meard Street, Soho 1 tweet gets you 1 pack instagr.am/p/P_6SYHMgvJ/The shop is on Meard Street (Off Wardour Street) and is open until Friday.
— Dan Calladine (@dancall) September 25, 2012