MTV allowed people to vote through Instagram for the Best Hero category last night.
Hashtags were published - #votehulk #voteironman #votebatman #votesnowwhite #votebilbo #votecatwoman - and fans voted by uploading pics using only one hashtag at a time.
Very smart, and lots of fun because it allowed people to be creative. It looks like it worked, too, with 1,637,179 votes cast for the winner #votebilbo and 1,532,571 for the runner up #votesnowwhite (example below)
You can still see lots of the pics here
More on the story here