Monday, June 17, 2013


Spotted by @xavi_izaguirre on Brick Lane at the weekend, the url is a site seeking inspiration from Diesel fans.

Fans upload what inspires them (although according to the ts & cs it can't be copyrighted work) and then it goes on the site, presumably after some moderation time.

See it here

Looks good, I think, and it seems that brands have no problem with creating short term (ish) urls for their projects (see also Jay-Z's instead of tying everything back to the main parent URL.

Apparently it's created by Nichola Formichetti - see his own Tumblr here

Will be interesting to see how this develops, and whether Diesel do learn from their users.

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