Monday, June 17, 2013

Jay-Z and Samsung

Samsung owners are going to get their hands on the new Jay-Z album first, thanks to a massive (eight figure) deal signed earlier this month.

You can see the Samsung Galaxy logo on the official album site

Clearly the album will be immediately uploaded to torrent sites, YouTube etc - but it gives Samsung an element of cool and lots of buzz, and gives Jay-Z a guaranteed amount of money for the music.

"People will be able to download the album with a free app that's coming to the Play store on June 24th, which promises an "unprecedented inside look into the album" with "personal stories and inspiration." The description immediately conjures to mind his book Decoded, which breaks down the lyrics and thoughts that went into the rapper's biggest hits. We'll have to wait until the app is released next week to see exactly what's inside, but the new project's website contains a behind-the-scenes video of the Brooklyn MC in the studio with frequent collaborators Pharrell Williams, Timbaland, and Swizz Beatz. '99 Problems' mastermind Rick Rubin nods along from a sofa, eyes closed and barefoot."

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