I've written about Snapchat before - about how it's quite hard to see how brands can use the 'disappearing pictures' aspect of the service. Now it's been announced that the MTV UK show Geordie Shore is going to be sending some pictures (presumably semi naked ones of the stars) as part of a promo for the new series.
I think it's a really good fit. You can imagine the characters using Snapchat, and it's right for the audience, many of whom presumably already use it.
(I've followed them - and am slightly nervously waiting to see what I get sent)
Update - Asos has joined Snapchat too:
Er, hello @Snapchat! Yeah, we’re totally on there… and we have some secrets to spill. Get following ‘ASOSFashion'
— ASOS (@ASOS) July 3, 2013