Friday, December 13, 2013

Beyonce announces her new album on Instagram

Like this, with the caption 'Surprise!'

& here is some more info - 32 tracks on iTunes for £12.99, of which 17 are videos  You can't buy individual tracks, just the whole package, which is pretty smart.

She's also uploaded 30" teasers of all the videos to YouTube - and they seem to be very effective in taking down the full length versions that people are uploading (i.e. I can't find any).  I think this will be seen as the 'Blue'print for future high profile album releases

Update - it seems to have worked - she's broken the iTunes sales record with over 800,000 copies sold in 3 days (Yes, I think that's quite low too, when you remember that Oasis's Be Here Now sold 350,000 physical copies in the UK alone on the first day of release)

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