Today everyone (clearly not everyone...) is talking about The Dress. Sparked off by a Buzzfeed article on a debate on Tumblr about the colour of a dress (nearly 22m views at time of writing, in less than 24 hours, with 6 follow-up articles), it's a debate about the colours of a two colour dress.
Essentially, the colours you see are determined by your screen brightness and your eyes, but somehow the story went viral, driven by celebs like Taylor Swift commenting. It's helped distract us from Jihadi John, the story that is on the front page of all UK newspapers, anyway.
Here are how some brands have tried to hijack the #TheDress hashtag:
(See times for approximate order of posting)
You'll be telling us one of these Red Noses is gold next! #TheDress pic.twitter.com/6gjDROarmt
— Red Nose Day (@rednoseday) February 27, 2015
#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate pic.twitter.com/5oj3ZTqOWk
— LEGO (@LEGO_Group) February 27, 2015
For all of you who think #theDress is #WhiteandGold, come and visit us for an eye test #shouldve https://t.co/meL7PikOJu
— Specsavers (@Specsavers) February 27, 2015
Fashionably late? #TheDress pic.twitter.com/qGVecgt4mz
— Oreo Cookie (@Oreo) February 27, 2015
It's white and gold. pic.twitter.com/OqrPgKx6r4
— Pizza Hut (@pizzahut) February 27, 2015
That time we had blue crowns. #TheDress pic.twitter.com/yPvaKOsELA
— Burger King (@BurgerKing) February 27, 2015
We don't know about #TheDress but we do know that our #C4Cactus has more than 2 colors available! pic.twitter.com/EmDNA1bUhY
— Citroën (@Citroen) February 27, 2015
What colour is #TheDress in this picture? We just can't decide. pic.twitter.com/RUmZB7Kg7n
— Paddy Power (@paddypower) February 27, 2015
The colour of a dress has divided friends (and fairies) for years. #TheDress #SleepingBeauty pic.twitter.com/fgXHymHjfz
— Disney UK (@Disney_UK) February 27, 2015
We can't confirm the colour of #TheDress but we do know that the Microsoft Lumia 535 comes in both Orange and White. http://t.co/bUs0Toky3G
— Tesco Mobile (@tescomobile) February 27, 2015
Whatever colour you see for #TheDress, make sure you use Hotpoint to look after your colours! #dressgate pic.twitter.com/aYWtXPGs73
— Hotpoint UK (@HotpointUK) February 27, 2015
RT to #WIN a new machine for washing #TheDress, use #HotpointLove to say how many colours you see #dressgate pic.twitter.com/Tn3ZFY6pja
— Hotpoint UK (@HotpointUK) February 27, 2015
Right, let's settle this. #TheDress
My First Colours - https://t.co/Orn2D5MT9X
— Waterstones (@Waterstones) February 27, 2015
Forget #TheDress. This is the next big debate of 2015. pic.twitter.com/UeiNJWyW4j
— Kia Australia (@kiaaustralia) February 27, 2015
No filter. #TheDress pic.twitter.com/U1A8A6pNsd
— Miller Lite (@MillerLite) February 27, 2015
We promise, we aren't messing with you. This dress is blue and black. #TheDress #Blueandblack #WhiteandGold pic.twitter.com/pI92V96uLX
— JCPenney (@jcpenney) February 27, 2015
#TeamBlue http://t.co/b9gLZtwLWk pic.twitter.com/XqAKhNmj4X
— Amazon (@amazon) February 27, 2015
All we see is comfortable. #TheDress #CrocNation pic.twitter.com/vZfuW9DgEJ
— Crocs Shoes (@Crocs) February 27, 2015
