Thursday, June 11, 2015

Personalised Promoted Tweets

It seems that you can personalise Promoted Tweets, and Coke is the first brand to do it.

It's a great way to promote the new set of personalised Coca Cola bottles.  There is, obviously, lots of scope for getting this wrong - machines can interpret two words as a first name and surname - but I haven't seen any examples of this going wrong.

More here

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