Friday, November 13, 2015

360-Degree Video Ads on Facebook

Just launched - these are fun!

This year, step out from behind the camera and join in the moments going on all around you. They're the memories that'll last a lifetime.
Posted by Ritz Crackers on Tuesday, 10 November 2015

"Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual reality-lite video format on its desktop site and Android apps in September, and the social network is now bringing 360-degree videos -- and ads -- to Apple's iPhones and iPads.
In addition to the brands advertising 360-degree videos on Facebook, publishers including ABC News, BuzzFeed and Nickelodeon have begun posting all-angle videos to the social network, which can also be watched using Samsung's Gear VR virtual-reality headset.
And to attract more 360-degree videos to its service, Facebook has added a way for anyone operating a Facebook page to post 360-degree videos, including a way to edit the initial camera angle and vertical field of view before uploading the video. The company has also created a dedicated site for creators, publishers and brands to learn more about producing 360-degree videos."

More examples here

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