Tuesday, December 08, 2015

Advertising to people with ad blockers

It is, of course, possible to target people who use ad blockers, as the Belgian agency Boondoggle has just shown.

For a while publishers have been putting 'please don't use an ad blocker' notices on their sites - for example this The Guardian's

Boondoggle persuaded 3 publishers of media new sites in Belgium to put a text recruitment ad for them on the site in the same way when it detected a visitor who was using an ad blocker.

The ad appeals to creatives who use ad blocker to come to work with them to create digital campaigns that are useful not annoying!

More here in the video

+ more details here

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