Friday, June 29, 2018

Teads Augmented Reality Mobile Ad for Ray Ban



Teads showed off this new ad format at Cannes this year.

It's essentially like a Snapchat lens, but it works on the mobile web, and it's available across some of Teads' partner sites.

It activates your camera, and then - hey presto - you're wearing a pair of Ray Ban's.

They say that it's the first time it's been done as a web-based ad format.  I've seen a few other versions, for example from Vyking, but they work within apps.

More here


No comments:

Related Posts with Thumbnails