Friday, September 14, 2018

New Balance uses AI at NYFW

A fun use of Artificial Intelligence.

New Blance set cameras up to record people walking down a street in New York for several days.  Then, during New York Fashion Week, then used the learning from the weeks of observation to identify people who stood out from the crowd - and rewarded them a free pair of shoes.


I suspect that there may have been human intervention in this (many people in New York can stand out for all sorts of reasons), but it's a great idea.

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