Clairol - Good Example of a Women's Site

One of the things that I have to do is to find good examples of online campaigns and sites. For some audiences this is easy - young men for example.

This is a good example of a site and a campaign targeting women - Clairol's Blame it on the Color in the US

Includes videos with different endings, information on colours, and a section where people can add their own stories.

IsobarTV at Cannes

Isobar, my agency, is producing daily broadcasts from the Cannes Festival.

There's about 5 minutes of interviews and colour each day, featuring the movers and shakers - and not just the Isobar folks!

Watch it here at www.isobarTV.com

New Michael Moore film Sicko on Google Video

This link will take you to a full version of the Michael Moore film Sicko on Google Video.

I've no idea how long this will be live, but if it's illegally posted (& Google Video is pretty rigerous at checking that you can post things) it's a great way of getting publicity for the film.

The stuff about the UK - which starts about 55 minutes in - is a lot more convincing in the full movie than in the 3 minute clip I'd seen before. There's also a great interview with Tony Benn about 5 mins into the UK segment.

UPDATE - ok, it was not a stunt - it's now been taken down. For what it's worth its excellent, and goes a bit like this:

MM meets people in the US without health insurance
MM talks about how Hilary Clinton tried to introduce a better healthcare system into the US, but got slagged off by medical professionals saying that this system would not work
MM then goes to Canada, the UK and France and addresses these arguments, showing that the fears are groundless. Great interview with Tony Benn at this point
MM then addresses the issue of the 911 firemen and others who are not covered by health insurance for injuries they picked up
MM takes them to Cuba for treatment
MM says "If we can take great cars from other countries & great wines, why can't we take better ways of running a health service?"

Great interactive poster ad for BBC World

(Click on the pic for a bigger version)

This is pretty old - it won an award earlier this year - but it's just hit my radar thanks to an appearance on Digg.

The campaign was to promote the launch of BBC World in America, and consisted of 4 different pictures, up in the same spot on different days, allowing passers by to vote on their perception of the picture, with live display of results.

For example:

Picture of soldiers in Iraq, with the option of Occupier or Liberator
Picture of the chinese flag, with the option of Befriend or Beware

Really great stuff, and also an illustration of how Digg can amplify relatively obscure stories, or turn trade stories into general interest stories.

Rage Against The Machine

This is a great example, courtesy of my colleague Juho Koikkalainen from Finland:

Rage Against The Machine was formed in the beginning of the 90’s and it split up about five years ago as the vocalist left the band. The rest of the band formed Audioslave with the ex-Soundgarden vocalist Chris Cornell. Now Audioslave have come to an end as Chris Cornell wanted to concentrate on his solo carrier boosted by the recent Bond movie title song.

RATM has an enthusiastic fan base who have been waiting eagerly for the band to be re-united. Rumors started to spread as soon as Audioslave split up. RATM did one off gig in Coachella couple of months ago and video clips from that gig spread out through Youtube the next day: Here

Now there are now over 200 of those clips online. Couple of days ago this website was published - RATM82407.com

It has only two counters and not much else. What happens when counters go to zero? No one yet knows. People are of course waiting for the news that the band has been reunited and that they would release a new album.

Here is a great campaign showing how to create buzz around a certain subject. & the NME has now picked up on the news, driving it into the mainstream media.

Thanks to Juho for this great example!

Update - it's now been revealed that the even ton the 24th August is a gig at Alpine Valley, Wisconsin. With hopefully more to come.