A few months ago I wrote about the DM Boot Design competition, in which users could design a boot to be made by Dr Martens, but this, in my opionion is far better.
This new site by Keds allows users to design their own Keds, from 3 different shoe designs (or 2 more for kids), and then buy the finished shoe.
But there's more. Say you realise during the process that you're not actually very good at this, you can then buy other users' designs instead. Really nice idea, and the shoes, with all the personalisation and individual manufacture only cost $50 - $60 each.
It's all powered by Zazzle - who seem to specialise in allowing people to make one off designs, and even have a special licenced Disney collection. Very, very cool.
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