Wednesday, January 28, 2009

Walkers Do Us a Flavour - crisp tasting

I've really enjoyed watching the progress of Walkers' Do Us a Flavour initiative.

A quick re-cap: Walkers asked their customers to devise a new flavour of crisps to join their range. They had thousands of entries, via their campaign site, and now six flavours have gone into production. During this phase customers can buy them and vote on their favourite; the winner will go into permanent production, and the person who suggested the flavour gets a cash prize, and a royalty on future sales. This is a birlliant example of a company using crowdsourcing and customer interaction on a large scale. Digital is at the heart of it - there is a website, some Facebook pages, and text voting.
Today I organised a tasting for the office. Six flavours on six plates (Builder's Breakfast, Cajun Squirrel, Chilli & Chocolate, Crispy Duck & Hoisin, Fish & Chips, and Onion Bhaji).

We all tasted and voted. Each flavour was someone's favourite, but Onion Bhaji came out top overall. Builder's Breakfast was my favourite, but came second overall.
So well done Walkers for this, and let's see whether our vote reflects the public's taste. The voting ends on 1st May 2009.

Update - some people are even keener - these guys are uploading videos of themselves tasting each flavour, and putting them on YouTube (Warning - some bad language)

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