American singer T-Pain has sold 300,000 downloads of his iPhone app I Am T-Pain, made by Smule, in 3 weeks at $2.99 each. The app is basically just a branded Auto Tune function, changing your voice when you sing.
Other details are extraordinary - according to MobileCrunch the average user spends 66 minutes with the application, and so far 4.1m performances have been recorded. Great example of a next generation revenue model for music.
Here's an official video:
& here's a fan-made one:
See also - Cash from Chaos - ten examples of revenue generation
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