Wednesday, October 28, 2009

"Did I lose a million dollars or gain a million fans?"

Brilliant quote from Mojo Nixon, on the results of his free track giveaway on Amazon. It's the eternal question with 'free' - is the exposure worth the cost of the content given away?

Mojo Nixon was cult at best before (translation - I'd never heard of him), but now he's got a lot of exposure by giving away his music free for a limited time.

My view is that he's neither lost a million or gained a million fans (there were 173 songs being given away, so clearly fewer than 1 million people have downloaded), but he's gained a great opportunity - and it's what he does with that opportunity that matters.

Via DigitalMusicNews and Businesswire

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