Saturday, July 03, 2010
How to piss off your fans
Last week I wrote about Arcade Fire's album promotion - pre-order the album, and get advanced access to buy tickets for a secret gig.
I thought that it was a great idea - in fact it was a terrible idea, because not all of the people who pre-ordered got this advanced access; it was done on a lottery basis.
Hence this post on the British Sea Power forum:
"[...] For anyone who pre-ordered the album, they would be entered into a draw and certain purchasers would receive a link with a passcode enabling them to enter the pre-sale for tickets for the gig (why they couldn't just let everyone who pre-ordered the album have the link and passcode I can't quite understand...)
So I pre-ordered the album and a few days ago I was informed that I had been 'unlucky' in the draw and would not receive the pre-sale link for tickets.
However, they would send me another email with the link for the general sale at 9am on July 2. It wasn't indicated whether I would have any advantage because I had pre-ordered the album. I didn't receive this email - but a friend (who hadn't purchased the album) somehow had, and forwarded me the link for tickets.
When I went on the ticket site at just before 9am today, the ticket purchasing page was still black. At 9am precisely, I managed to get through OK and clicked to buy but was asked for a passcode. It wouldn't let me purchase tickets without one. Was this passcode included in the email I didn't receive? Who knows. But when I went back 5 mins later the passcode box had disappeared! By then of course it had sold out.
What an utter shambles. I feel distinctly conned."
(& 8 posts follow this one).
What a shambles. What a disaster.
The gig is on at the Hackney Empire, which holds over 1,300, so if more than 650 pre-ordered the album then yes, there would be a problem. However it's a nice problem to have, so try to re-schedule the gig (which remember people are paying for) in a bigger venue rather than to antagonise the fans like this. Remember too, that they were putting other tickets on general sale, so there is really no excuse for it.