Thursday, July 29, 2010
Levi's Print Shop in San Francisco
I really love this! Levi's has set up a Print Shop in San Francisco, where locals can come in and do printing work or attend printing classes. You can print anything, from posters & note cards to T-shirts, but to a maximum run of 50 (20 for T-shirts), or more if you bring your own stuff to print on. Foursquare lists 68 unique visitors so far.
What a great idea. If this was in London I'd definitely go down.
It's part of Levi's new focus on 'Work' and their heritage, and they're hoping to open several of these across America.
It's also a great example of what people are calling 'post-digital' - this isn't a digital initiative per se, but digital media enables and enhances it. It takes the whole digitasl world for granted.
See also their recent 'urban regeneration' project.