Tuesday, July 27, 2010

The Ultimate Chart

The Ultimate Chart is a new music chart compiled by Big Champagne, based on measuring sales, plays and mentions in a number of digital channels, including YouTube, twitter, MTV, iTunes, AOL, Amazon and Facebook.

Currently it shows Love the Way You Lie by Eminem as the top song, based on a combination of 'Sales', 'Broadcast', 'Watching & Listening', and 'Fans, Friends & Followers', and Eminem as the top artist, based on the same criteria (but different scores in each case - see the screen grabs below).

It's one of those things that easy to argue with, but it also serves as an analogy for digital campaign measurement - these days there are far more things that can be measured, so campaign assessment is much harder than it used to be, although probably far more realistic.

No comments:

Related Posts with Thumbnails