Thursday, July 08, 2010

Levi's Urban Regeneration

This is a really interesting project. Levi's are investing in Braddock, PA, to try to help regenerate the town.

A set of films, in partnership with IFC and Sundance, explain the project.

"When the steel mills closed in Braddock, PA, they left behind a dwindling population living in near apocalyptic circumstances. Now, a new generation of urban pioneers has come with a mission- to create a new frontier from the ashes of the once vibrant town."

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