This is a great idea. Old Spice are today's sponsored trend on Twitter. As part of it, Isaiah Mustafa, the face (& body) of Old Spice, is making personalised YouTube videos in response to questions.
People ask a question, he gives then an answer in a short video, spreading it via twitter.
Two examples -
& here's one for Perez Hilton:
One great idea, one studio set, one day of Isaiah's (& some writers') time. It looks like a lot of fun too.
My new favourite 'real time web' and 'personalisation' example!
Update - 14th July - it seems to be over now, by my reckoning about 110 videos have been posted in about 8 hours. This one is excellent, and includes props & lighting effects:
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