Thursday, September 08, 2011

French Connection - I Am The Suit

This is the new 90" ad from French Connection.  It's going to run exclusively in The X-Factor, in the same way that Yeo Valley did last year.

French Connection UK - The Suit from paydirt on Vimeo.

I think it's very good, and while it is likely to stop the traffic in some homes (& send people to their laptops to watch it again), I think it'll also create a lot of bafflement.

However it's also going to be very easy to parody, re-work, and I'm guessing that it'll attract lots of attention, and controversy (the 'milk' bit).

I'll try to update in a few weeks when we know the sort of stir it creates.

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