Tuesday, September 06, 2011

Vauxhall with Noel Gallagher

The new Vauxhall ad appeared on TV on Friday, during the England - Bulgaria match.

It's all about their sponsorship of the England football team, and features Noel Gallagher's new single AKA... What A Life.  It's a great deal for him - paid (presumably) lots for the right to use the song, plus lots of primetime airplay for the single.

There was an article in the Evening Standard last night about a return to longer TV ads (French Connection are making one too), and it'll be interesting to see how well this does.  It looks great, and you can imagine cut-down versions working very well too.

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