This is very simple, but inspired. To promote Air China in Sweden, the agency arranged a competition with many of the Asian restaurants.
Check in with Air China - Case Movie from Rodolfo on Vimeo.
Check in on Facebook, then the person who gets the most reactions to their checkin over the next week wins a trip to Asia. It's a very clever use of the checkin mechanism, and it gives a benefit of checking in. It drove lots of extra traffic to the restaurants too, for free.
Great idea, great case study!
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