Friday, February 03, 2012

Air China's Asian Restaurant checkin campaign

This is very simple, but inspired.  To promote Air China in Sweden, the agency arranged a competition with many of the Asian restaurants.

Check in with Air China - Case Movie from Rodolfo on Vimeo.

Check in on Facebook, then the person who gets the most reactions to their checkin over the next week wins a trip to Asia.  It's a very clever use of the checkin mechanism, and it gives a benefit of checking in.  It drove lots of extra traffic to the restaurants too, for free.

Great idea, great case study!

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